What we scan
One run, six stops, every check named.
Most audit tools tell you they are comprehensive. This one tells you what it looked at. Six categories, each scored out of 100, each finding written in plain language with the evidence attached and a rank by what it is costing you.
Sample report · 3 September 2026
northfield-outfitters.com
- Visibility
- 38
- Conversion
- 76
- Security
- 42
- Compliance
- 86
- Speed
- 62
- Usability & Design
- 84
Named checks, not a coverage claim
Every probe has a name and appears in your report whether it passed or failed. That matters more than it sounds: a tool that only lists failures is indistinguishable from a tool that did not look, and you have no way to tell which one you bought.
Ranked by cost, not by count
Severity alone produces a list where a missing alt attribute sits beside a checkout that rejects half its traffic. Findings are ordered by what each one plausibly costs you, so the top of the report is the work worth doing first.
Not applicable is a real answer
Where a category does not apply to your site — no checkout to score, for instance — it is marked not applicable rather than scored zero. A brochure site is not failing at commerce, and a score that pretends otherwise is a number you cannot act on.
Named checks
The six categories
Grouped into three pillars — revenue, risk and experience — and combined into one overall score using the same weighting the report shows you.
- Visibility
- Whether ChatGPT, Perplexity, Gemini and Copilot can reach, parse and recommend the site. Six named probes.
- Conversion
- Checkout reachability, guest checkout, payment options, returns and delivery policies, product schema, trust signals.
- Security
- TLS, security headers, mixed content, cookie flags, exposed files, and every component version against published advisories.
- Compliance
- WCAG 2.2, cookies and trackers set before consent, consent platform, and a reachable privacy policy.
- Speed
- Largest Contentful Paint, layout shift and blocking time, measured on the real page rather than a lab ideal.
- Usability & Design
- The rendered page read by a model, and where visitors are likely to get stuck on the way to buying.
Questions
Before you run it
How long does the audit take?
About two minutes. You give us a URL — no account, no card, nothing to install — and the finished report arrives as a link you can send to whoever maintains the site.
Do you need access to my site?
No. Everything is done from the outside, the same way a search engine, an AI assistant or a customer sees it. There is no plugin, no tag and no credential to hand over, which is also why we can tell you what your visitors actually experience rather than what your admin panel reports.
What if my site is not WordPress?
Five of the six categories are platform-agnostic and run on anything. The component and plugin version matching is deepest on WordPress and WooCommerce because that is where a public advisory database exists to match against; on other platforms that section reports what it can identify and marks the rest not applicable.
What do I get at the end?
Six scores, an overall score, and every finding ranked by what it costs you, each with the evidence that produced it. You can read a full example before running anything on your own site.
Run it on your own site.
Your score, and every finding ranked by what it costs you. If it comes back clean, that is a useful thing to know too.